"The Theoretical Framework of the new Popular Diplomacy Concept and Approach Concepts

Abstract

International relations are among the most critical fields influenced by ongoing developments and changes in the world. With technological advancements, political shifts, and economic transformations, new avenues are being opened for interactions and engagements between nations. Consequently, official diplomacy plays a crucial role in regulating relations between governments. However, it often requires support from public diplomacy, which aims to engage with foreign populations and complements official diplomacy in achieving a country's foreign policy goals.