The role of alternative media in promoting political awareness in society

Abstract

 Modern technological developments have contributed to the emergence of alternative media and their widespread spread, as they have become a means of attracting social classes of all ages and interests. Although these means have positive aspects, they have also revolutionized communication between people of different cultural and intellectual orientations. They are not devoid of Of the negative effects and because of its misuse, it is a double-edged sword and the user can break or modify it. Alternative media plays an important role in politics that cannot be ignored because they contribute to the growth of politics, as they have contributed to increasing political awareness among their users, and helping in formulating public policies and imposing oversight on them. Encouraging participation through political and electoral campaigns , Effective mobilization of individuals around common issues, changing perceptions of struggle and protest, the globalization of local political campaign issues, the spread of electronic political satire, and the emergence of so-called virtual or digital democracy, virtual or digital citizenship, and digital or electronic diplomacy.